Built for UK pharma · ABPI Code 2024

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product detail aid v3.pdf
Document
Analysis
Requires attention
3 issues found across Clause 6 and Clause 12.
highClause 6.1
Superior efficacy claim requires substantiation
mediumClause 12.1
AE reporting statement not prominently displayed
lowClause 7.2
Reference formatting inconsistent with source
The problem

MLR review is slow, manual,
and catches problems too late

Your brand team writes copy. It goes to medical, legal, and regulatory. Each reviewer finds different issues. The material bounces. Cycles stretch to weeks.

3–6weeks
Average MLR cycle for a new promotional piece
3-4x
Average number of revision rounds before sign-off
40%
Of MLR time spent on issues detectable before submission
How it works

From upload to report in 60 seconds

01

Upload your material

Drop in a PDF, image, PowerPoint, or plain text. PrimusReview accepts any format your agency might send.

Supports PDF, PNG, JPG, PPTX, TXT, MD
02

Claude reviews against the ABPI Code

Our AI reads your material the way a medical reviewer would. It checks claims, references, balance, and mandatory inclusions simultaneously.

Clauses 6, 7, 8, 9, 12, 14, 26 and more
03

Get a structured, actionable report

Each flag comes with the specific clause reference, the exact text excerpt, a clear description of the issue, and a concrete suggestion for how to fix it.

Severity-ranked · Exportable · Saved to history
Capabilities

Built for how MLR actually works

Not a workflow tracker. An intelligent reviewer that flags issues before your medical reviewer sees them.

⚖️

ABPI Code analysis

Checks claims against the 2024 Code in real time. Flags misleading statements, unsubstantiated claims, and balance issues with specific clause references.

📎

Reference validation

Identifies claims that require substantiation and checks whether referenced data is being used appropriately and within context.

Mandatory inclusions

Automatically checks for adverse event reporting statements, job bag references, approval dates, and all other mandatory elements.

🔄

Document versioning

Upload a revised version of any material and review it against the original. Switch between versions for a complete audit trail across revision rounds.

🏢

Company-specific SOPs

Upload your client's SOPs, templates, and brand guidelines to your source library. Select a company at review time and PrimusReview reasons against their specific standards alongside the ABPI Code.

🎯

Filter by risk

Filter flags by severity — high, medium, low — and by issue type, from substantiation and balance to disguised promotion. Focus review time where it matters.

🎬

Video & audio review

Upload a webinar, HCP presentation, or promotional video. We transcribe the spoken content with timestamps and review it against the ABPI Code — available on Professional Plus.

🔒

Secure by design

Documents are processed server-side. Full data processing agreements available on request.

Minutes, not days

Get a structured first-pass review in under 60 seconds. Human reviewers focus on judgement calls, not routine checking.

Professional Plus

Now reviewing video and audio

Upload a recorded webinar, HCP presentation, or promotional video. We transcribe the spoken content with timestamps, then run the same ABPI Code compliance review against what's actually said.

  • Timestamped transcript alongside every flag
  • Up to 30 minutes per recording
  • Same annotation, comment, and export tools as document review
Transcript excerpt
[04:12] "...and in our trial, patients saw superior results compared to standard of care..."
HighClause 7.1
Superiority claim at 4:12 requires substantiation
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