Built for UK pharma · ABPI Code 2024

Your promotional material,
reviewed before MLR sees it

Upload a PDF, image, or document. Get a structured ABPI Code compliance report in under 60 seconds — flags, clause references, mandatory inclusions, and actionable suggestions.

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Skyrizi CD detail aid v3.pdf
Document
Analysis
Requires attention
3 issues found across Clause 6 and Clause 12.
highClause 6.1
Superior efficacy claim requires substantiation
mediumClause 12.1
AE reporting statement not prominently displayed
lowClause 7.2
Reference formatting inconsistent with source
The problem

MLR review is slow, manual,
and catches problems too late

Your brand team writes copy. It goes to medical, legal, and regulatory. Each reviewer finds different issues. The material bounces. Cycles stretch to weeks.

3–6weeks
Average MLR cycle for a new promotional piece
2.4×
Average number of revision rounds before sign-off
40%
Of MLR time spent on issues detectable before submission
How it works

From upload to report in 60 seconds

01

Upload your material

Drop in a PDF, image, PowerPoint, or plain text. PrimusReview accepts any format your agency might send.

Supports PDF, PNG, JPG, PPTX, TXT, MD
02

Claude reviews against the ABPI Code

Our AI reads your material the way a medical reviewer would. It checks claims, references, balance, and mandatory inclusions simultaneously.

Clauses 6, 7, 8, 9, 12, 14, 26 and more
03

Get a structured, actionable report

Each flag comes with the specific clause reference, the exact text excerpt, a clear description of the issue, and a concrete suggestion for how to fix it.

Severity-ranked · Exportable · Saved to history
Capabilities

Built for how MLR actually works

Not a workflow tracker. An intelligent reviewer that flags issues before your medical reviewer sees them.

⚖️

ABPI Code analysis

Checks claims against the 2024 Code in real time. Flags misleading statements, unsubstantiated claims, and balance issues with specific clause references.

📎

Reference validation

Identifies claims that require substantiation and checks whether referenced data is being used appropriately and within context.

Mandatory inclusions

Automatically checks for adverse event reporting statements, job bag references, approval dates, and all other mandatory elements.

🔄

Full review history

Every review is logged with a full audit trail. Track changes across document iterations and demonstrate due diligence to PMCPA.

🔒

Secure by design

Documents are processed server-side. Full data processing agreements available on request.

Minutes, not days

Get a structured first-pass review in under 60 seconds. Human reviewers focus on judgement calls, not routine checking.

Get started today

Stop catching ABPI issues
in the MLR meeting

5 free reviews. No credit card. See exactly what PrimusReview finds in your materials before you commit.

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